This project involved developing a brand identity for “Helsinki Vintage Watches,” an annual event dedicated to vintage watch enthusiasts. The objective was to build a visual language that resonates with everyone who is interested in the subject, but most importantly those who collect watches.

The visual direction of the project combines vintage nostalgia and contemporary design. By utilizing typography reminiscent of the 70s and 80s and intentionally stretching the letterforms, the branding achieves a bold, rebellious, and modern edge. Additionally, the warm orange and yellow color palette was chosen to evoke the nostalgic glow of old incandescent lamps and classic backlit posters.

(Academic Project)